It's the founder and creative director of Won Hundred, Nikolaj Nielsen’s, vision to create a brand that never loses its relevance, whether the occasion is work or leisure.
Won Hundred take a proactive stance in bettering the industry and reducing the environmental impact. Won Hundred believe the key to ethical and responsible business practices is not only reducing their carbon footprint but also improving the conditions for the people and animals involved. It is important for Won Hundred that their suppliers wish to partake in the journey - only in that way can Won Hundred achieve long-term success and trust.
Won Hundred are gradually increasing their social and environmental involvement in the textile industry. Won Hundred’s latest initiative is an expansion of their Green Cross label, which today includes the sustainable fabrics; organic cotton, GOTS certified organic cotton fibres, BCI cotton, EcoVero viscose, and Tencel. Furthermore, Won Hundred endeavour in areas such as; securing the working conditions and the respect of human rights for their labour force, increasing gender equality, improving animal welfare, bettering their packaging and introducing sustainable shipping.
Won Hundred are aware of the fact that the fashion and textile industry holds many challenges in terms of ethics and sustainability. However, as sustainability applies to everybody, it is Won Hundred’s belief that the size of the company should never be an excuse in practising sustainable and responsible business. Won Hundred are convinced that continuously “doing something” is better than “doing nothing”.
Won Hundred’s Green Cross label is easily recognised in their hang tags and care labels. The label indicates that a minimum of 50% of the garment is made out of sustainable fibres. However, it predominantly represents a garment made out of 80-100% sustainable fibres. Won Hundred define "sustainable fibres/fabrics" as a newer generation of fabrics, that have an eco-friendly angle in manufacturing, e.g. EcoVero recycling chemical, and organic cotton reducing the use of pesticides. At this point, Won Hundred use of sustainable fabrics includes; organic cotton, GOTS certified organic cotton fibres, BCI cotton, EcoVero viscose, and Tencel. It is Won Hundred’s objective that the label over time will include other sustainable fabrics and partake in sustainable manufacturing practices.
Buy Won Hundred at Townsfolk
Townsfolk has been a retailer of Won Hundred since 2016. You can find and buy the newest jeans, sneakers, t-shirts, and jackets or sale items from Won Hundred at our webshop and in the Townsfolk store at Frederiksberg, Denmark.
Find Won Hundred Jeans
At Townsfolk you can buy a verity of jeans models from Won Hundred.
The jeans model Ben from Won Hundred is a classic 5-pocket loose fitted jean with a low waist and cropped and tapered leg. It has a classic jeans construction with five pockets, five belt loops, button down. You can always find and buy a verity of the Ben jeans from Won Hundred at Townsfolk.
The jeans model Dean from Won Hundred is a classic 5-pocket slim fit jean with a slightly tapered leg from the knee down. It has a classic jeans construction with five pockets, five belt loops, YKK zipper closure, branded logo buttons, rivets, and leather label. You can always find and buy a verity of the Dean jeans from Won Hundred at Townsfolk.